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Sabrina Lopez

Sabrina Lopez is a professional jewelry designer and illustrator with a degree in fashion design. She has created jewelry collections and illustrations for brands around the world, and her contemporary pieces have been exhibited in several museums. She also runs her own jewelry brand, bringing a designer’s eye and hands-on industry knowledge to every piece she creates and writes about.

Latest posts by Sabrina Lopez (see all)

• Helzberg Diamonds Alternatives - September 4, 2026
• Best Places to Buy Radiant Cut Diamond Rings Online - August 23, 2026
• Blue Nile Vs Kay Jewelers - August 21, 2026

Helzberg Diamonds has over 100 years of experience in the diamond field with standout bridal jewelry and a wide range of everyday pieces. Given their excellent reputation and extensive history, it’s no wonder they’re one of the top choices for diamond jewelry. 

But they aren’t the only choice. As a diamond expert, I know how to spot quality and where to find it, which is why I’ve provided a list of alternative brands that you might like even more than Helzberg. 

Let’s start with a quick comparison of the main alternatives.

Alternative Brands: Comparison Chart

About Helzberg Diamonds

The company was created by Morris Helzberg in 1915 in Kansas City and acquired by Berkshire Hathaway in 1945. Currently, the firm has more than 200 locations across the United States, specializing in wedding jewelry, loose diamonds, engagement rings, and diamond jewelry.

Inventory

Helzberg Diamonds offers hundreds of earrings, rings, and necklace designs. They feature not only white diamond options but also an entire collection of jewelry set with colored gemstones. Their designs are highly varied and span a wide range of styles, including diamond studs, wedding bands, eternity rings, etc. The jewelry selection is moderate, similar to alternatives like Grown Brilliance or Brilliant Earth, but considerably smaller than Blue Nile.

They offer both diamonds and lab-grown diamonds, but colored diamonds come only in ready-made rings and cannot be customized. They provide 10 varieties of diamond shapes to choose from, such as cushion, emerald, and radiant, available in different qualities and therefore different prices. Keep in mind that if you want to choose your own diamond, you need to select the “custom engagement rings” tab; otherwise, you’ll only be able to choose the carat weight. 

Pricing

Comparing prices is always tricky when there are so many products, which is why I compare the most classic ring settings. That gives an idea of ​​the price range the brand operates within. In the case of Helzberg, the prices for ring settings tend to be higher than those of other jewelry sellers, ranging from $938 to $4583. 

They offer a wide price range of diamonds, depending on the quality you choose. For example, round brilliant diamonds range from $1,200 to over $400,000. The starting price for the diamonds is also higher than that of other competitors, but it always depends on the quality of the diamond.

Shopping experience

When choosing to make a purchase on a website, nothing is more important than having a positive browsing experience. The Helzberg Diamonds website is easy to navigate, features good search filters, and offers excellent quality photos. Both the diamonds and the engagement rings come with 360-degree videos, which is essential when choosing a diamond online, because it is the only way to see the inclusions, the color, whether it has the bow-tie effect, and its brilliance.

Customization

Helzburg offers a design software with two options: one that starts with choosing the setting or diamond, and another labeled “design your own.” The latter doesn’t actually give you the freedom to create your own design, as it offers very few setting options, all of which are pre-selected. I suggest using the option to start with the setting or the diamond instead because they have more options. 

Financing

Helzberg Diamonds offers several payment and financing options through its store credit card, including buy now, pay later services. 

There is a minimum purchase amount ($299), and you can choose to pay over 6, 12, or 13 months. Interest applies only if you choose to pay over 36 months. Plus, with the credit card, you enjoy certain benefits, such as bonus credit, a birthday discount, and credit to use on holiday gifts.

Certifications

Each diamond has its own online certificate that ensures you are getting the exact diamond you purchased online. The certificate is the only way to know whether your diamond is natural or lab-grown, which is why it is very important that the company you choose to buy diamonds from provides certification. Helzberg offers GIA (the Gemological Institute of America) certification for its diamonds. For lab-grown diamonds, it provides diamond grading reports from IGI (International Gemological Institute) and GCAL (Gem Certification & Assurance Lab).

Alternatives

Blue Nile

Blue Nile is an excellent alternative if you are looking for a wide range of diamond options and specifically engagement rings. They have a long history in the online diamond retail business, and this is reflected in their website, which features high-quality images and 360-degree videos that allow you to view the diamond in detail. 

• The best of the brand: Due to their extensive inventory of certified diamonds, they offer a very wide price range to suit every budget.

• Main difference from Helzberg Diamonds: Better customization. Their design software is much better than Helzberg’s, as it offers more options and greater customization. You can choose from 15 ring head options and 15 band options, whereas Helzberg offers only 4 and 5, respectively. Blue Nile also offers loose diamonds.

Jared

Jared specializes in wedding jewelry, offering a wide range of ready-to-purchase rings with high-quality images. You can also customize your ring by selecting the diamond quality. Their jewelry selection is very extensive and includes collections from famous wedding designers.

• The best of the brand: They offer designer jewelry collections and exclusive pieces.
• Main difference from Helzberg Diamonds: Better customization. Jared’s design software is more detailed and offers more customization options than Helzberg’s, such as the 7 different head designs and mounting options.

Brilliant Earth

Brilliant Earth is an excellent alternative if you are looking for a more youthful, modern style of jewelry. They specialize in creating trendy designs and offer a vast selection of diamonds to choose from. You can select the diamond of your preference—whether natural or lab-grown—or even a colored gemstone. If you want to explore alternative ring design options, this is a great choice.

• The best of the brand: They offer colored gemstones for rings. 
• Main difference from Helzberg Diamonds: Different ring styles, trendy designs. Brilliant Earth has a more informative and appealing website. 

Tiffany & Co

Given its signature presence in engagement rings, Tiffany and Co. cannot be left out of this list.

Tiffany offers both exclusive and classic design rings. And as expected, they use only high-quality diamonds, which accounts for their premium prices.  If you choose this brand, you also have to keep in mind that the branding drives up the price of the products; after all, you aren’t just buying a piece of jewelry; you’re buying the little blue box.

• The best of the brand: They provide high-quality diamonds and exclusive ring designs.
• Main difference from Helzberg Diamonds: Higher prices. Tiffany is more expensive, and there is no option to choose from a large number of diamonds, as a pre-selection has already been made.

Grown Brilliance

 All the jewelry that Grown Brilliance sells features exclusively lab-grown diamonds. They offer a wide variety and large quantity of diamonds, as well as 11 different shapes. They also provide excellent images and videos that allow you to view the stone in detail.

• The best of the brand: They have a large variety of lab-grown diamonds. 
• Main difference from Helzberg Diamonds: Better customization. Grown Brilliance has design software that allows a high level of ring customization, and they have a wider variety of lab-grown diamonds.

Why Choose Helzberg Diamonds?

• High-quality images and renders of the jewelry.
• 360-degree videos of the diamonds.
• Diamond and lab-grown diamond options.
• Classic engagement ring designs.
• In-house financing options.

Why Choose the Alternatives?

• Lowest ring setting prices.
• Greater variety of diamonds and price ranges.
• Greater customization in ring designs.
• More exclusive ring designs.

Final thoughts

When it comes to buying diamond jewelry, Helzberg Diamonds is an excellent choice, though it depends on your needs and the style you are looking for.

What do I like most about this brand? The high-definition images, quality renders, and 360-degree videos of the diamonds. 

What would I improve? The website is fine, but sometimes there are so many photos mixed in with the products that it makes shopping more difficult. Personally, I prefer more minimalist sites that focus on the pieces.

What about the alternatives? The alternatives mentioned offer different shopping experiences and jewelry styles, as well as varying ranges of options. Not everyone wants to spend their time looking at hundreds of diamonds; some prefer something more focused or already pre-selected, some people want more affordable prices, while others want premium prices. That is why I believe it is important to explore different options before making your purchase, but the final choice is up to you.