Bottom Line Up Front Summary: While both companies are reputable, I found the better online experience and selection with Jared’s here.  Both Shane Co and Jared are reputable and well-known jewelry vendors with long brand histories. They both market a pretty wide range of precious items, settings, and models. Lately, they did their best to […]

Blue Nile already has a huge selection of great jewelry at affordable prices, but one of the best things about the online jewelry retailer is that they often run sales and promotions, adding deeper discounts to their everyday prices. While no one can foresee the future, looking at past Blue Nile sales can help to

Before searching or purchasing engagement rings and diamond jewelry online, you should first gather as many details as possible about the vendors. Still, this will be a complex and time-consuming process that requires you to go through dozens of articles or reviews to discover collections, customer support, shipping policy, payment options, prices, and more. To

Jewelers with a huge online presence, like Jared and Blue Nile, are making waves. In a recent interview with JCK, Blue Nile’s Chief Financial Officer, Bill Koefoed, revealed that, to stay competitive, Blue Nile has made sweeping changes over the years, in part by revamping the company’s website, improving “diamond visualization”, and paying extra attention

At the beginning of the ‘90s, a jewelry company named Hearts on Fire made its debut on the market. By comparison, this brand is much newer than most of its competitors. However, due to the seller’s smart marketing campaigns and the brand’s catchy and emotive name, Hearts on Fire has rapidly grown and acquired a

Ritani and Blue Nile, two of the biggest names in the online jewelry industry are becoming increasingly competitive–with each other especially for diamond jewelry. Just three years ago, Ritani, a New-York based retailer, partnered with independent jewelers and local jeweler storefronts to expand its loose diamond collection, diamond engagement ring collection, and fine jewelry, specifically

Bottom Line Up Front Summary: While Adiamor had some nice aspects, the better overall selection, online experience and prices are definitely with Blue Nile Here. When they first opened for business, only a select group of consumers knew the names Adiamor and Blue Nile. But when it comes to buying an engagement ring or wedding