For decade after decade, diamond engagement rings have been an investment.  Until about fifteen to twenty years ago, most engagement rings were bought at traditional jewelry stores in small boutiques or sprawling malls. The assumption was that a diamond ring should cost about three months’ salary, making it an important, expensive, and time-consuming endeavor. All […]

According to some statistics, as much as over eighty percent of engagement rings are diamonds, despite a recent trend towards diamond ring alternatives, including gemstones like sapphires, rubies, and morganite, and moissanite. But what many people don’t realize is that some of the popular engagement rings are not from natural diamonds, but from lab-grown diamonds,

Bottom Line Up Front Summary: While both brands are reputable, the better overall online experience and selection is definitely with the digitally native Blue Nile experience here. Blue Nile and Shane Co are some of the largest diamond retailers in the world. Most of their current activity happens online, on their websites, where you can order

Bottom Line Up Front Summary: While both companies are reputable, I found the better online experience and selection with Jared’s here.  Both Shane Co and Jared are reputable and well-known jewelry vendors with long brand histories. They both market a pretty wide range of precious items, settings, and models. Lately, they did their best to

Blue Nile already has a huge selection of great jewelry at affordable prices, but one of the best things about the online jewelry retailer is that they often run sales and promotions, adding deeper discounts to their everyday prices. While no one can foresee the future, looking at past Blue Nile sales can help to

Before searching or purchasing engagement rings and diamond jewelry online, you should first gather as many details as possible about the vendors. Still, this will be a complex and time-consuming process that requires you to go through dozens of articles or reviews to discover collections, customer support, shipping policy, payment options, prices, and more. To

Jewelers with a huge online presence, like Jared and Blue Nile, are making waves. In a recent interview with JCK, Blue Nile’s Chief Financial Officer, Bill Koefoed, revealed that, to stay competitive, Blue Nile has made sweeping changes over the years, in part by revamping the company’s website, improving “diamond visualization”, and paying extra attention

At the beginning of the ‘90s, a jewelry company named Hearts on Fire made its debut on the market. By comparison, this brand is much newer than most of its competitors. However, due to the seller’s smart marketing campaigns and the brand’s catchy and emotive name, Hearts on Fire has rapidly grown and acquired a